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What is Akshaya Tritiya?
The Akti or Akha Teej or Akshay Teej festival, popularly known as Akshaya Tritiya, is an annual springtime festival for the Hindus and Jains. People from India and Nepal see it as an auspicious time to signify the "third day of unending prosperity.” It is celebrated on the third Tithi (lunar day) of Vaisakha month’s Bright Half (Shukla Paksha). However, the festival date varies and is set according to the lunisolar Hindu calendar and falls in April or May of every year in the Gregorian calendar.
In Sanskrit, the word "Akshaya" means "money, never endings" in the sense of "prosperity, hope, joy, success,” while Tritiya means "third.” It is named after the "third lunar day" of the spring month of Vaisakha in the Hindu calendar the day it is observed. Numerous legends are associated with this day. It is said to be the birthday of Lord Parasurama, who is the sixth incarnation of Lord Vishnu. Also, it is believed that Veda Vyasa and Lord Ganesha started writing Mahabharata on this day. And it was on this day, that Pandavas received the gift of "Akshaya Patra" from Sun God.
Observances of Akshaya Tritiya
There is sacred significance of Akshaya Tritiya amongst the Hindu community as this occasion is considered to be a lucky day. As per the beliefs, any new venture, weddings, business or construction of a building will turn out to be prosperous if started on this day. People also perform holy rites, rituals and acts of charity that are believed to bring grace, prosperity and unending bliss. Starting a new activity or buying valuables like precious jewellery on Akshaya Tritiya is believed to bring success or good fortune.
Devotees worship Lord Vishnu as well as Lord Ganesha and Goddess Lakshmi for a prosperous life. They also distribute rice, ghee, clothes, vegetables, fruits and salt to the poor. On this day people who observe the year-long alternative day fasting known as Varshi-tap break their fasting by drinking sugarcane juice.
Significance of Buying Gold on Akshaya Tritiya
This special day, is one of four in the Hindu calendar, when making an investment is considered auspicious. According to beliefs, this investment can be anything from gold, jewellery, real estate, equity, or even a business venture. Since gold is symbolic to good wealth and fortune, purchasing gold on this propitious day is considered pious. As an epitome of auspiciousness, gold jewellery occupies a special place in the hearts of every Indian women. So traditionally, Indians have always preferred to buy gold jewellery on this day.
People also buy gemstone jewellery in gold on Akshaya Tritiya as gemstones have been endorsing elegance since ages and adds flawless spark to any style. And speaking of precious jewellery, diamonds are also considered to be a good investment and symbol of fortune. Hence, some people also buy diamond gold jewellery on this lucky day.
Important Timings on Akshaya Tritiya
Akshaya Tritiya 2023 date
Tritiya Tithiya Starts on
22 April 2023 at 07:49 AM
Tritiya Tithi Ends on
23 April 2023 at 12:21 PM
Akshaya Tritiya Puja Timings
Starts - 07:49 AM, April 22, 2023
Ends - 12:20 PM, April 22, 2023
Akshaya Tritiya Gold Purchase Time
April 22, 7:49 AM to April 23, 05:48 AM
Akshaya Tritiya Jewellery Offers at Melorra
As the term "Akshaya" means "never diminishing", it is believed that buying gold on this festival guarantees eternal wealth. Buying Gold on Akshaya Tritiya with this belief of having never diminishing fortunes has become a popular activity all over India.
Melorra gives you the most exciting opportunity to buy gold on this auspicious day from the comfort of your home. And not just any gold, buy authentic gold jewellery with trendiest designs at affordable prices.Pick something traditional yet stylish from our designs in gold jewellery like:
You can also buy gold coins on Akshaya Tritiya 2023 for smart investments.This Akshaya Tritiya, shop from Melorra's trendy jewellery collection to celebrate the day with style and enlighten some golden glitters to the sanctity of this festival. Do check out our Akshaya Tritiya Jewellery offers on Melorra.
FAQ’s for Akshaya Tritiya
What metal should we buy on Akshaya Tritiya?
Both Gold and Diamond jewellery is considered auspicious for purchase on Akshaya Tritiya. Melorra has more than 14000 Gold and Diamond jewellery designs to meet your styling needs.
Can we purchase diamonds on Akshaya Tritiya?
Akshaya Tritiya is known to be an auspicious occasion for Diamond Jewellery purchases. Explore Melorra Diamond Jewellery to see the latest designs in rings, pendants, and necklaces, and pick your favourite one!
How do you select jewellery as a gift for Akshaya Tritiya?
You can gift lightweight Gold or Diamond Jewellery for a comfortable wearing experience anytime, anywhere. With prices starting at ₹3500, choose Melorra for all your gifting needs for Akshaya Tritiya.
Can we buy gold coins for Akshaya Tritiya?
Yes! Gold Coins are considered lucky and prosperous symbols. You can purchase it for yourself or gift it to your loved ones to men and women of all ages. From 1 gram to above 10 grams, explore the online collection of pure gold coins available in 22KT and 24KT.